Environmental Policy and Household Behavioural Change
The OECD project aims at better understanding household environmental behaviour in order to improve policies targeting residential energy use, water consumption, transport choices, organic food consumption, and waste generation and recycling.
OECD Household Survey on Environmental Behaviour with a total sample of 10 000 respondents has been conducted in 2008 in all 10 countries, the next round of the OECD Survey (2010-2011).
Some findings in the field of transport choices are: Survey findings confirm that access to public transport has an impact on people’s car ownership and how many kilometres they drive. People’s use of public transportation increases significantly if the nearest stop is within five minutes from their residence.
Survey findings provide some useful insights in terms of the identification of the specific groups information and promotion campaigns should target. Demographic and socio economic characteristics (age, education and others) can be used to define distinct segments of the population for which policies are likely to be most effective.
Results of the survey imply that a mix of push-pull instruments is required to encourage more sustainable transport choices. Increasing the cost of driving and accessibility to public transport must go hand-in-hand, while taxes and regulations would be more effective when combined with information campaigns.
Here you can know more about the campaign: http://www.oecd.org/document/52/0,3746,en_2649_37465_35145204_1_1_1_3746...http://www.oecd.org/dataoecd/60/46/47375771.pdf